A great application of mobile technology....

Some of you might have seen this already but for those of you who haven't, you must check out Saatchi NZ's press campaign to promote Wellington Zoo's Close Encounters exhibition. They partnered with a company in NZ exploring augmented reality technology.

Through the use of 2d 'markers' the technology brings 2d images to life through the use of camera technology to present 3d images. I could go on but its probably easier if you just watch the video. Below is a showreel for Cannes Lion Contenders 2007. If you watch between 00:16 and 02:07 you'll see the campaign I'm talking about:



And if that's not enough, have a look at some of videos HIT have posted to their site showcasing other applications.