M:Metrics run Mobile Audit

M:Metrics the Mobile Marketing research company have released a report today in conjunction with AdMob, the mobile advertising network. M:Metrics used their auditing technology to run a study of the audience composition across the 2000 sites that AdMob manage. The results show that about two-thirds of the people who view mobile ads are in the desirable 18- to 34-year-old age group but also that there is still decent representation in many of the other genres. To see a detailed breakout go here.