“Mobile marketing is very much in its infancy. In five years, most companies will offer very different experiences for mobile visitors versus desktop visitors. They will recognize that mobile Internet is to desktop Internet as newspaper ads are to billboards,” Wachen said adding, “In the same way that you wouldn’t display your print ad prepared for The New York Times on a billboard in Times Square, companies will better understand that mobile is a completely different medium that requires a completely different design and messaging.”
- Mark Wachen, CEO of Optimost, a Web site optimization company.
Its so important to remember this. Its not just about mobilising content that you have on the web, but really about creating specific mobile content. Consumers are in a different mindset when they're consuming content on their mobiles - its all about a 3 or 4 minute fix when they are waiting for a train or sitting on a bus. If I like '24', am I really going to watch a 30 minute episode on my mobile when I can watch it on my TV when I get home? No. But I might watch some behind the scenes exclusive content or interviews packaged into 3/4 minute bundles.
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