More Brands attracted by mobile marketing

A recent slew of announcements out of the UK show that more and more brands are considering mobile marketing as part of their overall marketing mix. A survey, carried out by mobile messaging applications company Airwide Solutions has showed that the number of brands considering SMS and MMS mobile marketing campaigns has doubled to 28% since a similar survey was ran in 2006. The survey also found that more brands are looking to spend a greater proportion of their marketing budget on mobile campaigns in the near future, with 71% of brands projecting to spend up to 10% of their budget on mobile within two years time. Confidence in the medium is clearly growing with a number of big name brands announcing mobile initiatives in the last few days. Hello has just announced they are going to build a WAP version of their site to deliver a subset of their celebrity news and content. Nissan too has just launched a new mobile campaign in the US using a series of mobile games and wallpapers to help launch the new Nissan Rogue.