... the grass IS greener on the other side

Thursday, September 4, 2008

Email Marketing Metrics Report - Australia (Jan-Jun 08)

Vision 6 have just released their latest metrics report for Email Marketing in Australia for H1 2008. Here are some of the top line stats:

Open Rates: 20.99%
Click Thru Ratses: 4.45%
Click Thru vs. Open Rate: 21.22% (vs.20.31% in H2 2007)
Bounce Rate: 10.34%

For more information and to see the report, you can go here.




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