Email Marketing Metrics Report - Australia (Jan-Jun 08)

Vision 6 have just released their latest metrics report for Email Marketing in Australia for H1 2008. Here are some of the top line stats:

Open Rates: 20.99%
Click Thru Ratses: 4.45%
Click Thru vs. Open Rate: 21.22% (vs.20.31% in H2 2007)
Bounce Rate: 10.34%

For more information and to see the report, you can go here.

Mobile Payments - Are they Secure?

Here's a stat that some of you might be interested in. The annoying thing is that I can't remember were I read it. If anyone knows, please feel free to comment on this article and let people know. So here goes:

'The average time it takes before a person realises they have lost their mobile is around 25 minutes compared to the average time it takes for a person to realise they have lost their wallet which is around 1 day'

Interesting. Plus add onto this that all payment transactions can be validated through a user name/password mechanic and over https as per a user's experience on the web, I am definitely sitting in the 'secure' camp.

iPhone – Pleasure or Pain?

It’s been a while since we last posted to the blog so its only right that with our last post being about the iPhone, that our first post back should be about the iPhone.

Its been nearly 2 months now since the iPhone launched and if you’ve been keeping up the with the press and industry news you’ll know that the iPhone’s launch has been plagued with problems around their MobileMe product. But and I mean a big BUT, as the AFR pointed out in yesterday’s edition, Apple are one of the only brands that can withstand this kind of negative press and still come out of it smelling of roses! I consider myself a pretty hard critic but even I am yet to turn on Apple. They still remain the only company that have managed to make me part with more money for something just because of its colour – when the black MacBook launched, they were just too stylish to pass up!

So although I’m still an iPhone advocate, they’ve got to work quickly. There’s still issues with delayed messages and emails, and even in some cases the phone hanging. If this carries on it won’t be too long before even the greatest Apple advocates turn on their beloved. (P.S. you can check out more of the crazies here.....and no this is not me!